Tag Archives: Pharmaceutical

God Love LA Film Sets

A Job Well Done (more Restasis)

I want to get beyond the shots here to the set and the casting. Let’s play a game. Find the styling missteps (this is an architect’s office) OK, I give up. It is such a pleasure to work in an environment where everyone does their job well. I was working in sets designed and implemented by Andy Rhodes; a freelance art director in LA. I was shooting very loose and making things up as I went along … my art director had moved on to his weekend. These sets were built in a vacant museum; essentially cool, empty space. When Andy and his minions got done with a location, every detail, every dark corner worked to convey the necessary idea. The models, all appropriately architectonic, disappeared into the concept. It was instant universe. I moved nothing. God love Los Angeles.

Andy and his set … check out the details!

Posted in ALL, Artist/Author, High Profile, Pharmaceutical Also tagged , , |

Big Pharma

America’s Favorite Ophthalmologist

I have always thought that my accountant should drive a mercedes, my dentist should have perfect teeth, and my mechanic should drive a 15 year old buick (if you can keep that running you can fix anything). All was right with the world then photographing Dr. Alison Tendler, ophthalmologist and spokesperson for Restasis Eye Drops. As Jack Kerouac said (OK different context) “You got eyes”. She could drift into simple beauty very quickly. I had to keep pulling her back to “doctor” … highly disciplined professional that I am.

Posted in ALL, High Profile, Medicine, Pharmaceutical, Portraits Also tagged , |

Stories

See my Stories Portfolio

My first digital shoot was in 1998. It was portraits for Fidelity to be used in a completely illustrated environment. We’ve come a long way since then. I still shoot film for personal projects; never commercially. The digital environment has brought us immediacy, spontaneity, flexibility, and the ability to take risks with a buffer of certainty. It has also afforded us  the potential for a new level of authenticity and, paradoxically, the possibility of  infinite manipulation … strange bedfellows indeed. Where I used to need lots of gear, I can now go into an environment quietly and in the background to tell a story. This method takes me back to my roots as a photographer (think Tri-X  .. the iconic high speed black & white film). It is nice to be back. To fill the gaping maw of websites, I often go into an environment with a couple of cameras to observe and record. This is pure visual storytelling and an effective way to build an authentic library of images for an organization.

Posted in ALL, Biotech, Medicine, Pharmaceutical, Stories Also tagged , , , , , |