Category Archives: Pharmaceutical

God Love LA Film Sets

A Job Well Done (more Restasis)

I want to get beyond the shots here to the set and the casting. Let’s play a game. Find the styling missteps (this is an architect’s office) OK, I give up. It is such a pleasure to work in an environment where everyone does their job well. I was working in sets designed and implemented by Andy Rhodes; a freelance art director in LA. I was shooting very loose and making things up as I went along … my art director had moved on to his weekend. These sets were built in a vacant museum; essentially cool, empty space. When Andy and his minions got done with a location, every detail, every dark corner worked to convey the necessary idea. The models, all appropriately architectonic, disappeared into the concept. It was instant universe. I moved nothing. God love Los Angeles.

Andy and his set … check out the details!

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Big Pharma

America’s Favorite Ophthalmologist

I have always thought that my accountant should drive a mercedes, my dentist should have perfect teeth, and my mechanic should drive a 15 year old buick (if you can keep that running you can fix anything). All was right with the world then photographing Dr. Alison Tendler, ophthalmologist and spokesperson for Restasis Eye Drops. As Jack Kerouac said (OK different context) “You got eyes”. She could drift into simple beauty very quickly. I had to keep pulling her back to “doctor” … highly disciplined professional that I am.

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See my Stories Portfolio

My first digital shoot was in 1998. It was portraits for Fidelity to be used in a completely illustrated environment. We’ve come a long way since then. I still shoot film for personal projects; never commercially. The digital environment has brought us immediacy, spontaneity, flexibility, and the ability to take risks with a buffer of certainty. It has also afforded us  the potential for a new level of authenticity and, paradoxically, the possibility of  infinite manipulation … strange bedfellows indeed. Where I used to need lots of gear, I can now go into an environment quietly and in the background to tell a story. This method takes me back to my roots as a photographer (think Tri-X  .. the iconic high speed black & white film). It is nice to be back. To fill the gaping maw of websites, I often go into an environment with a couple of cameras to observe and record. This is pure visual storytelling and an effective way to build an authentic library of images for an organization.

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Anatomy of an Annual Report Cover

Alnylam Pharmaceutical is a biotech firm in Cambridge, MA. I have photographed their annual report for the last five years. There are usually two components to the assignment; the first centered around an idea or theme and tied into a fairly demanding graphic; the second a very free form visual record of the company at that time. This year the theme was focus. The graphic solution entailed having eyes and action in the center of a vertical, with room at the top a bottom for type and text.

There were chosen players and it all had to be setup. The cover was supposed to adhere to the same criteria, but incorporate warmth and accessibility as well. That is all about casting (in this case finding). I try to avoid faking nice. Tatiana is a natural. I brought a lab mate in for entertainment and occasionally interjected some bon mots to keep things lively.

… and we ended up here:

Designer: Michael Persons … Gill Fishman Design.

(See More Photos From this Shoot)

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