All portraiture, to me, involves a certain mutual philanthropy.The core experience is the often powerful interaction between the sitter and the photographer. The camera becomes an instrument of confusion. Even before the first exposure, the photographer is empowered and the sitter revealed. The reveal, sometimes given without the knowledge of the sitter, is a gift. Reciprocity comes with the trust and respect the photographer brings to the interaction. I find this experience in the simplest headshot, and most vividly in the interaction with people unaccustomed to this sort of attention. I find it least in the celebrity portrait where the interaction is so managed that nothing is revealed except the brand. My benchmark and aspiration is the photographer Paul Strand. So much of what we do is about artifice … Often we are selling even when there is nothing to sell. Strand always brings me back to the reason and the rule … simplify … dignify … tell the truth.