Photographing the people in charge demands both technical and psychological precision. These are people who reached the top by being very, very good at things that matter to them, and they do not suffer fools gladly.
A portrait session puts them in the uncomfortable position of ceding control to someone they don’ t know. They need to be put at ease. The first step is simple. I tell them exactly what will happen to them and how long it will take; keeping in mind that this event, in reality, is the least important part of their day. The trick is to understand that there is, in each of these powerful personae, a place that really cares about the result; that is very invested in how they are portrayed. One must tread very lightly here. First and foremost, the process must be seamless; second, the photographer must, gently and respectfully, take charge; and third, I find humor and a measured precocity to be very effective devices to both relax and energize the sitter.
One can feel any tension dissipate as this combination of control, calm, and conversation takes effect. In the end, you know it all has come together, because everyone in the room is smiling; sitter, vassals, and clients alike. The irony is how high the stakes can feel over that which is, in effect, a relatively minor event … just a picture after all.